Unleashing the Power of Data: Transforming Industries with Business Analytics
Dive into our specialization to discover how data analysis transforms decision-making in key business areas.
This course empowers professionals of all levels to make data-driven decisions.
Enroll today and become a data architect in your organization.
GET EDUCATED
INTRODUCING UNIVERSITY OF PENNSYLVANIA ONLINE COURSE
Business Analytics Specialization
with mentoring sessions in English/Estonian/Russian
- Explain how data is used for recruiting and performance evaluation
- Model supply and demand for various business scenarios
- Solve business problems with data-driven decision-making
- Understand the tools used to predict customer behavior
Crucial Analytics Expertise for Future Business Analysts
Marketing
- Consumer behavior analysis.
- Marketing campaign optimization.
- Market trend forecasting.
Human Resource Management
- Talent acquisition and evaluation through analytics.
- Analysis of employee productivity and satisfaction.
- Workforce structure optimization.
Finance
- Financial performance forecasting.
- Investment risks and opportunities analysis.
- Budget optimization and resource allocation.
Operations Management
- Supply chain efficiency analysis.
- Production process optimization.
- Inventory forecasting and management.
Strategic Planning
- Data-driven long-term strategy development.
- Market competition analysis.
- Strategic decision-making support.
Customer Service
- Analysis of customer feedback and satisfaction.
- Enhancing customer experience through analytics.
- Predicting customer needs and expectations.
SPECIALIZATION STRUCTURE
Work through each new challenge step-by-step and in no time you will surprise yourself by how far you have come.
COURSE 1
Customer Analytics
- Comprehensive exploration of vital areas in customer analytics.
- Study of descriptive, predictive, and prescriptive analytics.
- Real-world applications showcased through leading companies like Amazon, Google, and Starbucks.
COURSE 2
Operations Analytics
- Utilizing data to enhance profitability and meet demand.
- Techniques for modeling future demand and evaluating policy outcomes.
- Application of frameworks and methodologies to address tangible business challenges.
COURSE 3
People Analytics
- Leveraging data for efficient workforce management.
- Techniques for successful talent acquisition and retention.
- Analytical approach to decision-making in human resource management.
COURSE 4
Accounting Analytics
- Understanding the connection between financial data and business performance.
- Forecasting potential financial scenarios.
- Role of accounting data across various business domains.
COURSE 5
Business Analytics Capstone
- Practical experience with data from renowned tech firms.
- Analysis and resolution of specific business issues.
- Formulation of strategies based on data analysis to enhance business outcomes.
NICE TO MEET YOU
LEARN FROM EXPERIENCED PROFESSIONALS
You will learn from some of the finest professors at the University of Pennsylvania. Among your distinguished educators will be:
Noah Gans is the Anheuser-Busch Professor of Management Science and a Professor of Operations, Information and Decisions at the University of Pennsylvania.
Professor Noah Gans's research focuses on service operations, and he has a particular interest in the management of telephone call centers. He is the Department Editor of Stochastic Models and Simulation for Management Science. In 2010-2011, he was the President of Manufacturing and Service Operations Management Society (MSOM). At Wharton, Noah teaches an MBA core course on Business Analytics, an MBA elective course on Service Operations, and Ph.D. courses in operations management.
Sergei Savin is an Associate Professor of Operations, Information and Decisions at the University of Pennsylvania.
Professor Savin’s research expertise is centered on operational aspects of health care delivery, improving patient access to care, and optimal management of diagnostic and treatment capacity. His articles have appeared in Management Science, Operations Research, and Manufacturing and Service Operations Management, among others, and he also actively participates in editorial activities for several premier journals including Management Science, Operations Research, Manufacturing and Service Operations Management, and Production and Operations Management. Professor Savin teaches a PhD course on optimization, the core MBA course on Business Analytics.
Cade Massey is a Practice Professor at the University of Pennsylvania.
Cade Massey, a Practice Professor at Wharton's Operations, Information and Decisions Department, specializes in judgment under uncertainty. With a PhD from the University of Chicago, he's conducted research at Duke and Yale before joining Penn. His work, encompassing diverse areas like the NFL draft and 401k savings, has been featured in major publications and led to collaborations with Google, Merck, and sports teams. He's published extensively, received teaching awards, and co-teaches Wharton's "People Analytics" MOOC. Massey also co-directs Wharton People Analytics, co-hosts "Wharton Moneyball" on SiriusXM, and co-created the Massey-Peabody NFL Rankings.
"Five intensive courses, it was very useful and important to build my ability by increasing my knowledge, skills, competence and professionalism, I feel so good to change the way of doing study using scientific method for analysis and doing business strategy to meet the challenges in the market…etc. Finally, i successfully completed my core project of Business Analytics major.. Thanks a lot for your efforts and support.. It is really a very advanced courses."
-Mohammed A. A., Murch 2022
"Business Analytics Capstone walks us through the process of problem solving skills. It starts with a common fact: a company is at risk of bankruptcy. The assignments of this course helps us to identify the problem, design the strategy, measure the effects of the strategy and make a decision or recommendation that solves the problem and puts the company on track. I am proud of this experience. In the era of digital business, Business Analytics is a must-have skill. Thank you Wharton School."
- Messias U., December 2020
"I really content with the way of program lead learners to catch the idea and to write scientific research on business from the scratch with big data approach. To be honest I don't think I can make it, but in the end I obtained perfect score, thanks to All Distinguished Professors for the guidence and knowledge. I learned a lot during this time. Highly recommended to any of you who needs to gain the business analytics knowledge with data approach."
- Fitrie R., July 2020
Course
1650 €
including VAT
GET STARTED TODAY!
Business Analytics Specialization
with mentoring sessions in English/Estonian/Russian
Learning format
Total Training Volume: 95 Academic Hours
Independent Work: 69 hours
This includes time spent on homework and tests.
Mentor Sessions: 26 hours
Interactive sessions with a mentor for guidance and support.
The training is designed for one month.
Payment by invoice
Kindly provide your billing information in the comment field during registration. An invoice will be issued within 3 business days after registration for the training.
Before registering for the training, we kindly ask you to familiarize yourself with the curriculum of and terms of the training organization.
Ettevõtluskeskus OÜ is an authorized partner of Eesti Töötukassa, the Unemployment Office.
By registering for the course, you acknowledge and agree to the terms of use regarding the personal data provided to the Entrepreneurship Center (Ettevõtluskeskus OÜ).
Elevate your potential and craft your path to success.
Join us now and be a part of this empowering learning experience.
HESITATING TO TAKE THE LEAP?
We genuinely understand the intricacies and challenges of self-paced learning. That's why our dedication to student success goes beyond mere content delivery:
>> Dynamic Progress Tracking: We closely monitor each student's journey, noting their progress, strengths, and areas of challenge. This allows us to proactively step in when necessary, ensuring that no student feels left behind.
>> Motivational Assistance: Learning can sometimes bring moments of doubt or frustration. In such instances, our team is right there to motivate and provide the push needed to overcome obstacles. Your success is our primary goal, and we're committed to ensuring you get there.
>> Always Accessible: Whether you have a course-related query, technical issue, or simply need guidance, our support team is a message away. We pride ourselves on being responsive and genuinely invested in resolving your concerns.
>> A Constant Companion in Your Learning Journey: The path of self-education can sometimes feel lonely. But with us, you'll always feel the presence of a supportive community. Every step of the way, we're here, ensuring you not only learn but thrive.
Remember, every milestone you achieve is celebrated by us as well. At Ettevõtluskeskus, you're never alone in your educational journey.
