Master the art of online visibility and become indispensable!
According to statistics, over 93% of online experiences begin with a search query.
Learning SEO means gaining the ability to interact with nearly every facet of the internet: from text to visualization, from local markets to the global arena. It's not just a tool - it's the key to understanding the digital landscape of our time.
GET EDUCATED
INTRODUCING ONLINE COURSE
Search Engine Optimization (SEO)
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Complete a competitive analysis on a webpage
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Develop a solid approach for achieving a productive and successful relationship with your client
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Create influencer relationships and collaborations and analyze data to see which content gets the most shares
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Create a final report of your findings and recommendations for SEO and present your recommendations to your client
After Completing the Course, You'll Be Able To:
- Boost the online visibility of an employer's website, attracting more targeted visitors.
- Allocate marketing budgets wisely by crafting robust SEO strategies.
- Develop integrated SEO approaches that complement other digital marketing elements.
- Tailor content to diverse audiences while identifying emerging market opportunities.
- Prioritize results, leveraging organic traffic to minimize marketing costs.
- Utilize data for insights, making evidence-based decisions.
- Streamline team workflows by integrating the best SEO practices.
- Introduce innovative ideas to enhance the digital marketing strategies of the future.
SPECIALIZATION STRUCTURE
The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
COURSE 1
Introduction to Google SEO
- Critique the role of advertisements and corporate funding in the development of search.
- Compare and contrast the functionality of search engine algorithms updates.
- Write your own content for a website that will improve search results.
- Develop an optimization strategy following best practices for a client to implement to help increase their ranking
COURSE 2
Google SEO Fundamentals
- Complete a competitive analysis on a webpage.
- Interpret brand recognition through social media.
- Create sitemaps and robot.txt files, plan redirects, and manage site errors.
- Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
COURSE 3
Optimizing a Website for Google Search
- Use keyword research to select best keywords to optimize your website in search results.
- Examine how to analyze, organize, create, and build content utilizing various strategies.
- Use best practices to develop a high quality local SEO approach.
- Develop a solid approach for achieving a productive and successful relationship with your client.
COURSE 4
Advanced Content and Social Tactics to Optimize SEO
- Use content marketing campaigns to drive higher SEO rankings.
- Build relationships with influencers to help build your audience.
- Create influencer relationships and collaborations.
- Analyze data to see which content gets the most shares
COURSE 5
Google SEO Capstone Project
- Create an SEO Pitch.
- Prepare and perform a competitive analysis.
- Analyze and create a keyword map.
- Create a final report of your findings and recommendations for SEO and present your recommendations to your client
This Сourse is Ideally Suited For:
- Marketers looking to broaden their expertise in the realm of SEO.
- Entrepreneurs aiming to elevate their company's online presence.
- Content creators wanting their content to reach a broader audience.
- Web developers striving to optimize websites for search engines.
- Marketing or IT students planning to specialize in SEO.
- Individuals keen on starting their career in digital technologies.
- Digital project managers aiming to understand how SEO integrates with other strategies.
- Brand managers intent on boosting organic traffic to their brand's website.
- Advertising professionals aiming to blend SEO with other online promotion methods.
- Anyone eager to understand how search engine optimization can help achieve business goals.
NICE TO MEET YOU
LEARN FROM EXPERIENCED PROFESSIONALS
Eric Enge, co-author of 'The Art of SEO,' is affiliated with the University of California, Davis.
Eric Enge is the CEO of Stone Temple Consulting and author of “The Art of SEO”. He is a speaker at dozens of conferences per year and contributes regularly to Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger and Social Media Today. He is the host of two live video broadcasts every week, The Digital Marketing Excellence Show and The Digital Marketing Answers Show. Eric is on our advisory board for our internal SEO program. 2016 US Search Personality of the Year 2016 Landys Search Marketer of the Year 2016 US Search Awards Best Large SEO Agency.
Rebekah May, Head of Organic Acquisition at Fishbrain, studied at the University of California, Davis.
Rebekah May is a long-time SEO professional who has worked with high-growth startups as well as well-respected Fortune 500 brands. She has spoken at various marketing conferences, and volunteers her time to speak with student organizations and entrepreneurial clubs on the subject of marketing and SEO. She currently lives in Sweden helping international brands build strategies that attract and engage consumers in the U.S. market and abroad. In her spare time she enjoys gaming, and educating and mentoring those who want to grow their career in SEO or the digital marketing space through her blog and newsletter at Rebekahm.com. She is available for any consulting inquiries and can be easily reached via her LinkedIn profile.
GET STARTED TODAY!
Search Engine Optimization (SEO)
Course
990 €
including VAT
Learning format
The courses are offered in a flexible, online environment and conclude with a certificate of completion that speaks to your competencies in a contemporary and evolving marketplace.
The total volume of training: 119 hours (159 academic hours) of independent work (including work on homework).
Payment by invoice
Kindly provide your billing information in the comment field during registration. An invoice will be issued within 3 business days after registration for the training.
Before registering for the training, we kindly ask you to familiarize yourself with the curriculum of and terms of the training organization.
Ettevõtluskeskus OÜ is an authorized partner of Eesti Töötukassa, the Unemployment Office.
By registering for the course, you acknowledge and agree to the terms of use regarding the personal data provided to the Entrepreneurship Center (Ettevõtluskeskus OÜ).
This course was very helpful and i have learned very much and be inspired and launching my website on the traveling details all over the world name: travelltips.com. i have started my work on this website and i also going to launch an App next month. Thanks All the Mentor's.
- Abdul R, March 2023
I recently had the pleasure of taking an SEO course, and I must say it was an absolute game-changer for my digital marketing skills. This comprehensive course provided me with invaluable knowledge and practical strategies that have significantly improved my website's search engine ranking and overall online visibility.
- Shamleed A, June 2023
Get to know soo much about the search engine and now by completing this course i can easily able to identify any problems of the website whether it's about any errors or metadata related and moreover get to know about the metadata. thanks to every single person who connects with this course and provides us this beautiful course.