WELCOME TO COLLABORATIVE OF DIGITAL MARKETING AND E-COMMERCE PROFESSIONALS
Here, learning and growth propel us towards our individual professional zeniths.
Fear not if you lack prior experience!
START YOUR EXCITING ADVENTURE INTO THE DIGITAL MARKETING AND E-COMMERCE LANDSCAPE
In collaboration with Coursera, we invite you to dive deep into the world of digital strategies. Unlock new potentials and carve your competitive edge in this rapidly transforming sector!
GET EDUCATED
Leaders at 3,800+ companies develop their talent with Coursera:
INTRODUCING
Google Digital Marketing & E-commerce Professional Certificate
This extensive online course will navigate you through all the crucial steps and instruments required to excel as a successful digital marketer and e-commerce professional.
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and building customer loyalty
The market's thirst for marketing professionals grows daily.
Embark on your future-proof career journey today!
ENROLL NOW
In under four months, without any pre-existing experience or specialized training, you'll be set for a fresh career trajectory in the rapidly advancing sectors of digital marketing and e-commerce
- 86% of business leaders believe that digital commerce will become the most important marketing path in the next two years.
- Modern platforms and tools you'll be studying include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
- You'll be able to showcase a portfolio to employers with projects like presentations, customer personas, and social media calendars
INTRODUCING
Google Digital Marketing & E-commerce Professional Certificate
The course offers an exhaustive understanding of all essential aspects of digital marketing and e-commerce.
On finishing, you get to choose a specialized path that aligns with your passion (Digital Marketing Manager/Content Marketing Specialist/Search Engine Optimization Specialist/Social Media Specialist/E-commerce Manager...) or opt for comprehensive evolution in shaping your career in this fast-evolving industry.
COURSE STRUCTURE
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Step 1. Foundations of Digital Marketing and E-commerce
You’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You will be able to do the following:
- Define the fields of digital marketing and e-commerce
- Understand the customer journey and the function of journey maps
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Step 2. Attract and Engage Customers with Digital Marketing
You will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will be able to do the following:
- Describe the marketing funnel’s purpose and benefits
- Know how to increase your conversion rate
- Use Google Search Console and its reports to monitor a site’s presence in Google Search results
- Understand the fundamentals of Google Ads and targeting audiences
Step 3. From Likes to Leads: Interact with Customers Online
You’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You will be able to do the following:
- Determine how to choose social media platforms for a campaign
- Understand how to boost engagement on social media
- Recognize how to use the data gathered from social media analytics as a decision-making tool
- Achieve specific marketing goals through the use of paid social media
Step 4. Think Outside the Inbox: Email Marketing
This step will explore how to execute a successful email marketing campaign. You will be able to do the following:
- Write effective preview text and subject lines using best practices
- Create email marketing automation and workflows
- Conduct contact management and list segmentation
- Measure and analyze email campaign results
Step 5. Assess for Success: Marketing Analytics and Measurement
You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. You will be able to do the following:
- Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns
- Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
- Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project
- Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign
- Create charts in spreadsheets for visualization of metrics
Step 6. Make the Sale: Build, Launch, and Manage E-commerce Stores
You’ll go through the process of creating a mock e-commerce store. You will be able to do the following:
- Set up a mock e-commerce store using Shopify
- Use Google Ads to engage e-commerce customers
- Use best practices to create an engaging customer experience online
- Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery
Step 7. Satisfaction Guaranteed: Develop Customer Loyalty Online
You’ll explore strategies for building customer loyalty in e-commerce and explore specific tools to develop and maintain client relationships. You will be able to do the following:
- Identify common strategies for building customer loyalty in e-commerce
- Understand how to successfully manage client relationships and measure satisfaction
- Monitor an e-commerce store’s performance and update a store based on data
- Put together a portfolio and/or resume to present to employers
This course is a perfect fit if you...
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Yearn for an in-depth understanding of complex concepts of digital marketing and e-commerce, inclusive of data analytics, marketing strategy, conversion optimization, and practical utilization of online marketing tools.
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Esteem the chance to learn from accomplished marketing professionals, enriching your knowledge with real-world case studies, and valuable insights from global practices.
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Are looking for a pragmatic and contemporary curriculum that will bolster your edge in the digital marketing and e-commerce landscape.
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Are excited by the prospects of additional learning opportunities, such as access to diverse courses and webinars post successful completion of the primary course.
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Are prepared to face real-life challenges, offering you the chance to put your skills to test through tasks that mirror actual business situations.
YES, I WANT IN!
MEET THE EXPERTS
EXPERIENCE E-COMMERCE EDUCATION FROM PRACTICED SPECIALISTS
>> Miriam, Product Marketing Manager for Google Ads
Miriam will be taking you through what goes into an email marketing campaign from start to finish. She will teach you all about preparing, crafting, and sending emails to optimize your business's brand.
>> Michael, Senior Account Executive on Google's mid-market growth team, which partners with businesses on their Google advertising strategies
Michael will be your instructor for marketing analytics. Michael will teach you how analytics tools are used in performance marketing. You'll learn how to monitor key metrics for marketing campaigns and e-commerce.
>> Cindy, Sales Excellence Lead at Google
Cindy will be guiding you through the course on e-commerce and selling online. Together, you'll explore how e-commerce stores work and how to engage customers.
>> Mike, Global Performance Curriculum manager here at Google
Mike instructor for the final course of the program. There, you'll discuss how to build customer loyalty and other e-commerce topics.
>> Erica, People Consultant at Google
Erica job is to help managers, leaders, and Google employees grow in their roles to help reach their goals. She'll be guiding you on how to prepare for your upcoming job search and land a career in digital marketing and e-commerce.
Before joining this course, I was having E-commerce and Digital marketing experience. This course helped to me to fine tune my knowledge and gave me lot of insight about unexplored territory. I highly recommend this course to anyone (experienced or beginner ) who want to learn about digital marketing and E-commerce.
- Yogender S, Sep 2022
As an IT professional, I recently completed the Google Digital Marketing & E-commerce Certificate and I must say, it was a fantastic learning experience. One of the things I appreciated the most about the course was the practical approach taken. Each module includes hands-on exercises and quizzes that allow you to apply what you've learned in a real-world context.
- Kashif R, May 2023
I had 3 years experience on agency side and still the course was very useful for me to catch up more in-depth on SEO, SEM, Email-marketing and E-commerce. Course has a lot of practical activities which are usually done in the way that not require more than 1 hour. Also there is a great part about tips of doing resume and going through interviews which are super useful and giving cofidence in future steps for moving into career.
- Karina C, Jul 2023
Course
1350€
including VAT
GET STARTED TODAY!
Google Digital Marketing & E-commerce Professional Certificate
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